HOW and WHY Online B2B Lead Generation Works
[HINT: NEVER Send Fresh Prospects Straight to YOUR Homepage]
[HINT: NEVER Send Fresh Prospects Straight to YOUR Homepage]
[click on infographic to expand]
This is about the MECHANICS OF INFLUENCE in a Post Television Age. You probably don't know this, but you're slowly-but-surely being out-marketed and outsold by a new breed of smarter sales and marketing geniuses. These geniuses - geniuses that your most formidable competitors are relying on - are using the internet, compelling videos, thought-leadership, and surf-behavior-science to introduce NEW paying customers to small-to-medium-sized businesses (SMBs) - just like yours - to instantly and compellingly engage these NEW buyers in a way that's meaningful to them - that's designed, tested, and proven to take an individual NEW prospect by the hand - virtually - to gently and effectively persuade and sell them.
Right from the opening act, with the help of a single voluntary click or two, these sales and marketing geniuses are assessing buyer 'readiness', putting these NEW prospects precisely in the sales queue, and with a perfect rhythm and cadence, orchestrating a perfectly-timed, perfectly-sequenced stage play that keeps these NEW buyers on the edge of their seats right up to the final act. AND for that grand finale, in comes the seasoned SMB closer with a guest performance by the CEO himself for another (repeat) crowd-pleasing performance. In essence, these new online selling 'behavioralists' are creatively 'warming up' prospects BEFORE any phone calls are ever made. And the sales guys are LOVING it!
Unfortunately, you don't have this capability and you're slowly (but surely) paying the price! You don't have this capability because sales and marketing generalists are simply no longer cutting it in this line of work. Increasingly, your prospects and existing customers are increasing turning to their tablets and smart phones and touch-screen computers to consume their information. If you're out-of-site, you're out-of-mind. And, if you're not sure if that's you and your team, then it's you and your team. Success today requires multiple specialists when it comes to closing NEW business and protecting your turf.
But, you don't have time or money to waste on 'flaming logos' and internet experiments. And, as a result, you're slowly being driven out of business - you're losing your competitiveness - to entities and forces you aren't even aware of.
The slick and the savvy business owners and executives have partnered with the computer geeks, gamers, and nerds and, together, they're now partnering with CEOs to increase awareness, attract attention, and generate (timely) interest that keeps funnels full and sales teams happy. {Do you have a partner that's helping you with this and if so, how is that working out for you?}
AND This is why EVERY SMB CEO needs to make ONLINE SALES PROSPECTING the #1 TOP BUSINESS PRIORITY. You either figure this out, right away, as a top priority and become the hunter or continue to ignore it and remain the hunted - in someone else's cross-hairs. It's entirely your choice to make. I'm here to help you get there.
And, yes, it does work in B2B. And, yes, done right it WILL be your most cost-effective way to advertise and find new prospects and launch new products. BUT, Online Sales PROSPECTING has to be done right. There's an art and a science to it.
Most people and most marketing departments espouse the WONDERS of these concepts but they simply can't make it happen. 87% of these projects fail. Here's why. It's not a marketing project. It's a sales project. It has to be orchestrated accordingly. You need to start with a single focus on sales using the 'give-to-get' principle. There are several moving parts. They all have to come together to work together. And it has to be simple. And that's why you need experienced geniuses to do it.
Let's delve into this a little more so that you can see all that's involved and why one or two people on your marketing team aren't very likely to pull this off. Some people are great at 'getting noticed' and making first impressions. Others are great at technology and the internet. Some are math wizards and spreadsheet superstars and statistic phenoms. And still others are great at relationship-building, selling, and negotiating. Newsflash. You need all of this to get this done right. Simply put, all the required skill sets don't live in the same body. It's a blend of right and left-brained thinking. You have to marry them all together.
So, how can you do that if you don't have the time to waste or money to experiment? Simple. You have to reach out and listen to some experts give you some high-level on it. Start with someone who can spearhead it all. Sit yourself down in front of your computer. And I'll get us started in 15 minutes.
I'll lead you. I'll get you the right expert team of sophisticated new sales and marketing snipers that can put a modern-day spin on your prospecting that will fill your funnel with new prospects. Think of it as modern-day door-knocking and cold-calling except that it's now done virtually, automatically, online, around-the-clock, anywhere and everywhere, always making that perfect first impression. And, I'll orchestrate it all. Start-to-finish. Soup-to-nuts. Let me put this to work for you and your business and you will multiply revenues and make more money than you thought possible. Simple. In fact, I'll guarantee it!
Email me with your availability and we'll block off a 15-minute introductory call in the privacy of your own office - I won't actually come to your office. I'll just send you a link and we'll meet virtually. Easy. For 15 minutes. That's the first easy step. So, email me now. Let's talk today. I even have a $30 Amazon Gift Card waiting for you. All you have to do is email me - now.
Right from the opening act, with the help of a single voluntary click or two, these sales and marketing geniuses are assessing buyer 'readiness', putting these NEW prospects precisely in the sales queue, and with a perfect rhythm and cadence, orchestrating a perfectly-timed, perfectly-sequenced stage play that keeps these NEW buyers on the edge of their seats right up to the final act. AND for that grand finale, in comes the seasoned SMB closer with a guest performance by the CEO himself for another (repeat) crowd-pleasing performance. In essence, these new online selling 'behavioralists' are creatively 'warming up' prospects BEFORE any phone calls are ever made. And the sales guys are LOVING it!
Unfortunately, you don't have this capability and you're slowly (but surely) paying the price! You don't have this capability because sales and marketing generalists are simply no longer cutting it in this line of work. Increasingly, your prospects and existing customers are increasing turning to their tablets and smart phones and touch-screen computers to consume their information. If you're out-of-site, you're out-of-mind. And, if you're not sure if that's you and your team, then it's you and your team. Success today requires multiple specialists when it comes to closing NEW business and protecting your turf.
But, you don't have time or money to waste on 'flaming logos' and internet experiments. And, as a result, you're slowly being driven out of business - you're losing your competitiveness - to entities and forces you aren't even aware of.
The slick and the savvy business owners and executives have partnered with the computer geeks, gamers, and nerds and, together, they're now partnering with CEOs to increase awareness, attract attention, and generate (timely) interest that keeps funnels full and sales teams happy. {Do you have a partner that's helping you with this and if so, how is that working out for you?}
AND This is why EVERY SMB CEO needs to make ONLINE SALES PROSPECTING the #1 TOP BUSINESS PRIORITY. You either figure this out, right away, as a top priority and become the hunter or continue to ignore it and remain the hunted - in someone else's cross-hairs. It's entirely your choice to make. I'm here to help you get there.
And, yes, it does work in B2B. And, yes, done right it WILL be your most cost-effective way to advertise and find new prospects and launch new products. BUT, Online Sales PROSPECTING has to be done right. There's an art and a science to it.
Most people and most marketing departments espouse the WONDERS of these concepts but they simply can't make it happen. 87% of these projects fail. Here's why. It's not a marketing project. It's a sales project. It has to be orchestrated accordingly. You need to start with a single focus on sales using the 'give-to-get' principle. There are several moving parts. They all have to come together to work together. And it has to be simple. And that's why you need experienced geniuses to do it.
Let's delve into this a little more so that you can see all that's involved and why one or two people on your marketing team aren't very likely to pull this off. Some people are great at 'getting noticed' and making first impressions. Others are great at technology and the internet. Some are math wizards and spreadsheet superstars and statistic phenoms. And still others are great at relationship-building, selling, and negotiating. Newsflash. You need all of this to get this done right. Simply put, all the required skill sets don't live in the same body. It's a blend of right and left-brained thinking. You have to marry them all together.
So, how can you do that if you don't have the time to waste or money to experiment? Simple. You have to reach out and listen to some experts give you some high-level on it. Start with someone who can spearhead it all. Sit yourself down in front of your computer. And I'll get us started in 15 minutes.
I'll lead you. I'll get you the right expert team of sophisticated new sales and marketing snipers that can put a modern-day spin on your prospecting that will fill your funnel with new prospects. Think of it as modern-day door-knocking and cold-calling except that it's now done virtually, automatically, online, around-the-clock, anywhere and everywhere, always making that perfect first impression. And, I'll orchestrate it all. Start-to-finish. Soup-to-nuts. Let me put this to work for you and your business and you will multiply revenues and make more money than you thought possible. Simple. In fact, I'll guarantee it!
Email me with your availability and we'll block off a 15-minute introductory call in the privacy of your own office - I won't actually come to your office. I'll just send you a link and we'll meet virtually. Easy. For 15 minutes. That's the first easy step. So, email me now. Let's talk today. I even have a $30 Amazon Gift Card waiting for you. All you have to do is email me - now.
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